Sustainable fashion is the topic on everyone's lips at the moment. With the world in chaos around us, it's no surprise that individuals are starting to take a closer look at how we can find ways to reduce our impact on the environment. It's a topic that I've always been very interested in, but even more so since I started traveling. When you live out of a backpack and constantly move between places, it really opens your eyes to the amount of waste in the world and the focus on materialism.

I won't lie, I'm very guilty of giving into the latest high street fashions and cheap clothing that was made in some factory in Asia. But just as I have done with my vegetarian diet, using less plastic and recycling, I'm trying to make small changes in my life which could make a big impact on the world around me. I'm over all this preaching nonsense, I think making good decisions comes down to education and allowing people to make mistakes and educate themselves, not shaming them.

Sustainable fashion, picture at Hamburg Rathaus

Sustainable fashion with Wool&

I'm so excited to share this collaboration with a new fashion brand, Wool&, and had so much fun shooting the pictures for this feature. How did I know that this was a brand I wanted to share with you? Well very simply, their values centre around the ideas of "Live simply. Consume carefully. Do good." Exactly my motto for life! Wool& have created the most practical, and most wearable dress in my wardrobe which I find very exciting because it is the perfect dress for travel. I've always loved fashion, but my adventurous side always calls for practicality and to finally have a dress that can keep up with my travels is amazing! The Rowena Swing dress is made of merino wool, which means it's naturally wrinkle resistant, odor resistant, breathable, temperature regulating and quick drying. Could a dress be any more practical? Oh yeah, and it has pockets. (That's right, you heard me ladies!)

Wool& dress modelled by Absolutely Lucy

Why should we choose sustainable fashion?

Just like the idea that travelers should leave nothing but footprints behind them, I've always tried to lead my life along the idea that we should have as little impact on the world around us as possible. There are so many ways to reduce our carbon footprint, from eating less meat, to traveling in a sustainable way to support responsible tourism and local communities instead of bigger corporations. We can limit the amount of plastic and packaging we use, try to use cruelty-free products and invest in a reusable water bottle. I'm not perfect by a long shot, but I really do try to do my bit and look at the bigger picture. But how does this apply to the clothes on my back?

Instead of giving in to every fast fashion craving, I take a step back and ask myself if I really need the item and whether it will last. Because sustainable fashion is about more than just wearing clothes made of bamboo – it's about choosing classic investment pieces that will transcend the seasons and will last for years. It's about buying clothes made of good quality, natural materials that don't harm the environment and will be loved time and time again. I'm a huge fan of vintage and second-hand shopping, when traveling, this is my main source of clothes. It's also about supporting businesses that don't take advantage of their workers for cheap labour and realising that with every penny we spend, we are casting a vote.

Read this post: The Trouble With Being An Ethical Traveler

Wool& Hamburg

Re-wearing clothes is cool

I know we live in a world of fashion bloggers and models, where every girl on Instagram seems to have a new outfit in every photo. But I'm here to bust this idea that we need to constantly be buying new things to look good. Honestly, who has the time or the money to spend on this? Because those girls on Insta who are always wearing the latest fashions and styles, quite often, they are being sent clothes for photos and are making money from the links they share! There is absolutely nothing wrong with this, but if you're not an influencer, it's not always the most attainable lifestyle.

The happiest I've ever been was when I was living in the same manky old bikini and beach dress combo every day. I didn't care what I looked like, I cared how I felt, and I felt happy. So let's take a step back from this idea that we constantly need new clothes to feel and look good. Re-wearing and re-styling clothes is cool and I love to keep repeat featuring clothes on my posts because I really love them and genuinely wear them all the time. I don't see the point in having endless wardrobes of clothes that never get worn, I'd much rather have a few choice sustainable fashion items that I love to put on.

Rowena swing dress

Don't be a sheep – choose sustainable fashion

I write this blog from an interesting perspective, because despite my personal views on sustainability, I'm currently working for an affiliate marketing company. The company I work for is at the heart of the UK's biggest drive towards shopping and we've just gone through our busiest time of the year with Black Friday. After spending several years away from the influence of UK advertising and the push to constantly be buying new clothes, working through Black Friday was incredibly eye-opening. I had forgotten how utterly relentless the advertising campaigns, newsletters, emails, pop-ups, adverts and much more are. We're never far away from being influenced and having our shopping habits monitored. We may be limited on how much we can prevent this, but we do have a choice over where we spend our money and on what.
These days, one of the easiest ways to drive change is through money. Remember, every penny you spend on brands that are supporting fast fashion is fueling more cheap clothing and more cheap labour. But if you choose to stop supporting certain brands and instead saving your money and investing in longer-lasting pieces which support both local communities and the environment. Your decision is showing the larger corporations that you no longer want to support their industry. Imagine if everyone started to make the same decision, it could spark huge worldwide changes! Just look at the drastic changes in use of plastics and even plastic bags in supermarkets - each is a small change but when put together, they can create bigger waves. Don't ever underestimate the power of your small choices on the bigger picture. Don't be a sheep, don't follow everyone else. Be the one to strike out and start making small changes in your life.
Wool& sustainable fashion
Have you made sustainable fashion choices - can you share your favourite brands? What have you done to reduce your carbon footprint? What small changes would you like to make in 2019?
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Whether you're backpacking or flashpacking, it can be hard to know how much to pack when you're heading out on your first big adventure. (Check out my girl's packing guide to Asia and Australia) It doesn't matter whether you're using a backpack or a suitcase, we all have limited space and you only want to take what you actually need. I used to be the worst for over-packing stuff I just didn't and wouldn't ever need on holiday, but since backpacking and realising that if I over-pack it is more weight for me to carry, I've found it much easier to cut down. One thing that is always very important to think about when packing is footwear - it's so easy to overpack when it comes to shoes and these quickly add weight to your bag. While you may want to take the prettiest shoes around - it's important to think more about long-term comfort. Your feet are your heroes when you travel, they carry you everywhere and go through a lot so it's important to look after them and to treat them to decent shoes that will help support them for longer.

If you're not planning on backpacking or travelling long-term, you can still be thinking about your upcoming summer holidays and festivals which always deserve a new pair of cute sandals. I don't know about you guys but whether I'm travelling or just at home, I'm pretty hard on my shoes and wear them to death, so I'm always in need of a new pair of trainers or flip-flops. I like to start my packing, or my summer by having a huge clear out - trying on all my old shoes to see what still fits and is still in good enough condition to wear - anything that doesn't gets thrown in the bin or taken to a charity shop. This gives me more space to store any new purchases and helps me work out my shopping list.18194860_10155463430677573_7720425641940055272_n

What shoes should I pack for my holidays?

Flip Flops

A traveller's favourite - these are perfect for the beach, exploring a new place, partying the night away or even wearing in the scummy hostel showers. It's worth investing a little bit into these instead of going for the cheapest possible as the materials will last longer and they will support your feet more. I currently have some rubber ones from Billabong which have great support and are not damaged by the water. Straw ones look cute but they quickly begin to smell and go mouldy when damp, and super cheap ones will quickly fall apart and can strain your feet when walking.

Trainers

My favourite shoes for travelling - these are so useful for so many things. If you have a nice pair they are perfect for daywear as well as nights out, plus if you're travelling in cooler places these are good for keeping your feet warm. If you're as active as me when you travel - they are also great for going running, for hiking, climbing, cycling and exploring. I tend to travel with a sporty pair of runners for outdoor activities - my current ones are Nike trainers - and I also like to keep a pair of nicer trainers with me for everything else - these were previously Converse and are now Adidas trainers. I can't recommend Converse enough for travelling - I spent two years travelling with a white pair which ended up filthy a lot but were always sparkling white again after the washing machine.IMG_2114

Sandals/High Heels

One summer essential you need to buy early is sandals. It's easy to forget when backpacking that you might end up in some pretty smart places - I've gone for cocktails at the Hilton in Thailand and been dancing in glamorous clubs in Sydney. So you always want to make sure you travel with one dressy/smart outfit and either a pair of nice sandals or heels to wear with them. The debate of sandals vs. heels is a long one so I'll summarise for you, but it's up to you what you choose. Sandals are great because they can be dressed up or down - most of my travels have been just with a nice pair of sandals mostly just to avoid wearing flip flops or trainers. However, I do currently have a pair of small heels with me after being based in Melbourne for 5-6 months and enjoying lots of nights out in fancy bars and clubs.

It entirely depends on where you are travelling and for how long - for Asia I would recommend just sandals as heels are never worn. For Australia, you may want a pair of heels for the cities but then again, if you're sticking to outback life and road trips you'll much prefer some small sandals. It's good to spend some time picking out the sandals you really want, make sure they are comfortable and have sturdy soles - I had some beautiful ones made for me in Santorini, Greece. Make sure you go for a neutral pair that work with everything from dresses and skirts to jeans and shorts - you want to create a capsule wardrobe that allows you to combine all elements in various combinations. Taking this approach will save you money, and reduce the clutter in your wardrobe.image


Once you've picked out your favourite new footwear, make sure you spend some time breaking them in to avoid blisters when you're on the road. Remember that in hot weather your feet will swell slightly, so it may be a good idea to buy half a size up if your shoes are already slightly tight, or break them in wearing socks to stretch the material a little bit further. The strappier they are, the funkier your tan lines will look so always remember to put sunscreen on your feet once you're in the sunshine.

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