Sustainable fashion with Wool&, Christmas in Hamburg, Germany

Sustainable fashion is the topic on everyone’s lips at the moment. With the world in chaos around us, it’s no surprise that individuals are starting to take a closer look at how we can find ways to reduce our impact on the environment. It’s a topic that I’ve always been very interested in, but even more so since I started traveling. When you live out of a backpack and constantly move between places, it really opens your eyes to the amount of waste in the world and the focus on materialism.

I won’t lie, I’m very guilty of giving into the latest high street fashions and cheap clothing that was made in some factory in Asia. But just as I have done with my vegetarian diet, using less plastic and recycling, I’m trying to make small changes in my life which could make a big impact on the world around me. I’m over all this preaching nonsense, I think making good decisions comes down to education and allowing people to make mistakes and educate themselves, not shaming them.

Sustainable fashion, picture at Hamburg Rathaus

Sustainable fashion with Wool&

I’m so excited to share this collaboration with a new fashion brand, Wool&, and had so much fun shooting the pictures for this feature. How did I know that this was a brand I wanted to share with you? Well very simply, their values centre around the ideas of “Live simply. Consume carefully. Do good.” Exactly my motto for life! Wool& have created the most practical, and most wearable dress in my wardrobe which I find very exciting because it is the perfect dress for travel. I’ve always loved fashion, but my adventurous side always calls for practicality and to finally have a dress that can keep up with my travels is amazing! The Rowena Swing dress is made of merino wool, which means it’s naturally wrinkle resistant, odor resistant, breathable, temperature regulating and quick drying. Could a dress be any more practical? Oh yeah, and it has pockets. (That’s right, you heard me ladies!)

Wool& dress modelled by Absolutely Lucy

Why should we choose sustainable fashion?

Just like the idea that travelers should leave nothing but footprints behind them, I’ve always tried to lead my life along the idea that we should have as little impact on the world around us as possible. There are so many ways to reduce our carbon footprint, from eating less meat, to traveling in a sustainable way to support responsible tourism and local communities instead of bigger corporations. We can limit the amount of plastic and packaging we use, try to use cruelty-free products and invest in a reusable water bottle. I’m not perfect by a long shot, but I really do try to do my bit and look at the bigger picture. But how does this apply to the clothes on my back?

Instead of giving in to every fast fashion craving, I take a step back and ask myself if I really need the item and whether it will last. Because sustainable fashion is about more than just wearing clothes made of bamboo – it’s about choosing classic investment pieces that will transcend the seasons and will last for years. It’s about buying clothes made of good quality, natural materials that don’t harm the environment and will be loved time and time again. I’m a huge fan of vintage and second-hand shopping, when traveling, this is my main source of clothes. It’s also about supporting businesses that don’t take advantage of their workers for cheap labour and realising that with every penny we spend, we are casting a vote.

Read this post: The Trouble With Being An Ethical Traveler

Wool& Hamburg

Re-wearing clothes is cool

I know we live in a world of fashion bloggers and models, where every girl on Instagram seems to have a new outfit in every photo. But I’m here to bust this idea that we need to constantly be buying new things to look good. Honestly, who has the time or the money to spend on this? Because those girls on Insta who are always wearing the latest fashions and styles, quite often, they are being sent clothes for photos and are making money from the links they share! There is absolutely nothing wrong with this, but if you’re not an influencer, it’s not always the most attainable lifestyle.

The happiest I’ve ever been was when I was living in the same manky old bikini and beach dress combo every day. I didn’t care what I looked like, I cared how I felt, and I felt happy. So let’s take a step back from this idea that we constantly need new clothes to feel and look good. Re-wearing and re-styling clothes is cool and I love to keep repeat featuring clothes on my posts because I really love them and genuinely wear them all the time. I don’t see the point in having endless wardrobes of clothes that never get worn, I’d much rather have a few choice sustainable fashion items that I love to put on.

Rowena swing dress

Don’t be a sheep – choose sustainable fashion

I write this blog from an interesting perspective, because despite my personal views on sustainability, I’m currently working for an affiliate marketing company. The company I work for is at the heart of the UK’s biggest drive towards shopping and we’ve just gone through our busiest time of the year with Black Friday. After spending several years away from the influence of UK advertising and the push to constantly be buying new clothes, working through Black Friday was incredibly eye-opening. I had forgotten how utterly relentless the advertising campaigns, newsletters, emails, pop-ups, adverts and much more are. We’re never far away from being influenced and having our shopping habits monitored. We may be limited on how much we can prevent this, but we do have a choice over where we spend our money and on what.
These days, one of the easiest ways to drive change is through money. Remember, every penny you spend on brands that are supporting fast fashion is fueling more cheap clothing and more cheap labour. But if you choose to stop supporting certain brands and instead saving your money and investing in longer-lasting pieces which support both local communities and the environment. Your decision is showing the larger corporations that you no longer want to support their industry. Imagine if everyone started to make the same decision, it could spark huge worldwide changes! Just look at the drastic changes in use of plastics and even plastic bags in supermarkets – each is a small change but when put together, they can create bigger waves. Don’t ever underestimate the power of your small choices on the bigger picture. Don’t be a sheep, don’t follow everyone else. Be the one to strike out and start making small changes in your life.
Wool& sustainable fashion
Have you made sustainable fashion choices – can you share your favourite brands? What have you done to reduce your carbon footprint? What small changes would you like to make in 2019?
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