Work With Me

Would you like to see your destination or travel brand featured on Absolutely Lucy? With 10+ years experience of working with global brands, let's discuss how I can support you with authentic, vibrant, stop-the-scroll content. Get in touch by emailing hello@absolutelylucy.com for brand partnerships, press trips or UGC. For speaking opportunities, please click below – or contact me via email.
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Travel writer, blogger and content creator, Lucy Ruthnum, is the solo travel expert and adventure enthusiast behind Absolutely Lucy.

Lucy’s mission? To empower women to feel safe and confident to travel the world solo.

Her passion? Inspiring travellers to seek adventure, explore off-the-beaten track destinations – or to travel more popular destinations in a slower, more authentic and unique way. If there’s an adventure out there, Lucy is ready to take it on.

Watch Lucy’s vibrant, stop-the-scroll video content from her adventurous travels across the globe on social media, reaching over 6 million views in 2025. Then head to Absolutely Lucy travel blog, which reaches 220,000 readers annually, for in-depth guides sharing solo travel tips, adventure travel itineraries, road trips, festival guides, arts, culture and gastronomy.

Lucy is also a regular writer for Much Better Adventures magazine, Matador Network and a member of the British Guild of Travel Writers, and she has recently appeared on BBC1's Morning Live and Channel 5's Million Pound Motorhomes.

My Audience + Stats

25,000+ social media followers
6 million+ social views
220,000+ annual page views
70% female audience
74% aged 25-45
70% UK and US audience
DR 36 and PA 34

Work With Me

What to expect from
my content?

My social media and blog are filled with vibrant, colourful, stop-the-scroll content that inspires my followers to travel consciously and leave a positive impact. Combining beautiful imagery and engaging video footage, with raw and authentic travel experiences to share a well-rounded view of what it’s really like to travel solo.

I encourage travellers to step outside of their comfort zone, to try lesser-known destinations, or travelling popular places in a unique or different way. Through my content I showcase active travel and adventure, local gastronomy, authentic experiences of local arts and culture, road trips and festivals.

I only champion products and services that I truly believe in and use in my day-to-day life – there is nothing more important to me than sharing open, honest reviews with my audience.

What to expect from my content?

Some brands I’ve worked with

Working with
Absolutely Lucy

I have 17 years experience in marketing and journalism alongside my 11 years experience of working in travel content creation and blogging. I offer a range of services as a travel blogger, social media influencer, freelance writer, SEO expert, public speaker and digital marketer, and I love to work with my clients to create a bespoke package that best suits their needs. I also work with brands to help develop and grow their online presence to best utilise digital marketing strategies that drive results and engagement.

Services include but
are not limited to:

Sponsored Blog Posts
Sponsored Social Media Content
Content Creation Services & UGC
Press trips & FAM trips
Speaking Engagements & Panels
Freelance Writing & Journalism
Marketing, SEO & Social Media Consultation
Bespoke Influencer /Marketing Packages

Interested in combining my skill set with your product or brand to make magic? I’m passionate about creating authentic content that resonates with my audience, and using my skills to help businesses develop their digital marketing strategy. Get in touch now by emailing: hello@absolutelylucy.com to discuss working together.

Working with Absolutely Lucy

As seen on BBC One Morning Live

Media Appearances

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