When people talk about monetising their blog, they tend to focus on the blog itself– adverts, sponsored posts, featured placements, and so on and so forth. However, there is another way you can monetise your blog… or more specifically, the blogger who creates the content for the blog.
Even if you have no formal writing experience, guest posting can be an excellent addition to your overall blog monetisation strategy. Guest posting is not always paid, but if you have a great blog to serve as a portfolio, you shouldn’t have too many problems finding paid guest posting opportunities. What’s more, not only do you benefit financially from writing the guest post itself, but the blog that the post is displayed on will provide a link back to your blog, so you’ll get an SEO boost too.
If you’re tempted to seek out guest blogging roles, then here are the “dos” and the “don’ts” for making the most of your experience…
Send a creative pitch
When you pitch yourself as a guest blogger, avoid making the pitch too dry. Too many bloggers send very basic pitches that are bland: “my name is X, I blog at X, I would like to blog for you”.
Instead, be creative, have a personality. Blogging is far less formal than any other form of writing, so you can use colloquial terms and be friendly in your use of language. If you send a pitch that reads more like a college essay than a blog post, you’re not going to be invited to guest post.
Establish your point of contact
Many blogs are run by numerous people, which can be confusing if you’re trying to write and submit a post. If you are offered a guest posting gig, you need to be absolutely sure who you are dealing with, who has commissioned you, and who you should direct queries to if you have any problems. You don’t need to go so far as to run a full ID verification service on the person who made the offer of a guest posting opportunity, but you need to know:
- The role they perform for the blog; are they an editor? HR specialist? Admin?
- How you can contact them directly; a dedicated email address is preferred here)
- If they are the person you should direct questions to (and if not, who is?)
Don’t feel shy about asking for this information; the fact that you want to know these things will just make it clear you are a professional, and you are just doing your due diligence.
Obtain a contract
Any legitimate blog that is willing to pay you to guest post for them will issue you a contract. This will usually be an agreed price for the post, the word length, and the expected delivery date. If a blog does not offer you a contract, then you may want to consider looking elsewhere for guest blogging opportunities. Without a formal contract, you may find yourself doing an awful lot of work for no eventual reward– whether you’re willing to take that risk is up to you.
Obtain as much information as possible
When you’re going to write a post, you need as much information about what the host blog expects as possible. It’s unwise to try and write a post for a brief that is little more than: “write a blog post about this niche subject”. Instead, ask for a guideline about style, how they like sentences to be structured, what tone you should take, and so on and so forth.
Sometimes, you will ask for this information and the answer won’t be forthcoming. As a result, there will be an element of guesswork in the post that you eventually submit. Now, there’s every chance you’ll write exactly what they had in mind first time, but there’s also the chance you’ll need to remember the lesson to…
Expect you will have to revise the post
It is almost certain that you will be asked to revise or rewrite a guest post. This revision might be small, or it might be a complete rewrite– either way, it’s no bad thing. Revisions are a natural part of guest blogging, and all professional writing in fact, so try not to take the request to heart.
Guest blogging can be a nice way to increase your monthly income from blogging, as well as enhance your SEO rankings for your own blog. Give it a try– you never know, it might just be the route to increased financial success for you.
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