So, here you are, sitting at the laptop, your fingers typing away on the keyboard and composing your next blog post. You’ve been working hard on your blog, and it’s gathered a decent group of loyal followers and first-timer readers who get rapidly charmed. You can be proud of your efforts. Your blog has built a solid reputation, and it’s now time to move to the next step: Make it a full-time business. Are you ready for the challenge? Do you want to give your blog what it takes to become a professional business? Here’s a little list of essentials that you need to consider.
A blogger’s home office
Give it the business look
When a blog becomes a business, it’s the moment you can stop considering yourself a freelancer and become an entrepreneur. From an administrative point of view, it’s an easy transformation. All it takes to create a company is to get in touch with one of the providers that will help you to establish your limited company and officialise it with the Companies House and the HMRC. You will also need to use a physical address or a mailbox service if you want to keep your private address confidential. The mental move from freelancer to official entrepreneur might be a difficult one for the creative minds who might fear that creativity and enterprise are two opposed worlds – but fear not: you can be a creative entrepreneur too.
Be good at what you do
There’s no point thinking about a professional journey for your blog if you haven’t yet honed your skills. For some, it’s about getting the blog noticed through competitions and awards for quality. For others, it’s a matter of increasing your readership or the number of your social media followers. If you haven’t yet noticed the first signs of improvement in your blogging quality – in terms of readership, SEO rankings, awards, or even clients – it may be a good idea to develop your blog first before you move to the LDT formation.
Keep your digital presence professional
As a blogger, you need to establish your presence on social media platforms, as it’s where you will be able to attract potential readers. However, it can be difficult as an individual blogger to maintain a professional presence online. Make sure to clean old comments, pictures, and posts that cast you in a negative light. Additionally, you need to ensure that your opinion, grammar, and activity online remain valuable and reputable.
Create a professional environment
Last, but not least, if your blog is to become a professional entity, your workplace needs to reflect the same professionalism. If you’re a stay-at-home blogger, you should invest some time and effort in creating a home office that inspires you to write powerful and inspiring blog posts. As a rule of the thumb, separating your work environment from your home life is essential to stay focused when you need to be. Therefore it’s better to create a separate office in your home, where you can build the decor that motivates you.
In short, it’s time to take your blogging activities seriously. Make it a profitable and professional business that works for you!